Friday, London Fashion Week began in digital format for the first time in its history. This test event will last for 3 days, and it comes after the British Fashion Council announced more than two months ago to cancel the men's fashion week that is usually held in London during the month of June of each year. The cancellation was followed by a decision to replace this event by organizing a mixed fashion week that respects the measures of social separation, and therefore it will be held by default and without any shows attended by the public.
A few days ago, the event was revealed, which will witness a shy participation in women's fashion, including what will be presented by talented designer Roksanda, who will present her designs under the program "LFW Designer Diary". The British Fashion Council announced in a press statement to it: "This new digital experience will be a meeting point for those interested in the fashion sector, through meetings, podcasts, designers’ confessions, virtual lectures, and digital presentations. This will allow designers to talk about their stories and share experiences. They have lived in over the past months. "
The data published by Oxford Economics, which specializes in economic analysis, stressed the importance of the fashion sector in the British economy. As this sector contributed during the year 2019 about 39 billion euros in the gross domestic product and an increase of 9.38 compared to 2018. The number of people working in this sector in Britain is estimated at about 890 thousand.
Digital show
The British Fashion Week calendar includes 51 events that will be opened today at noon by artist James Masiah and will close on Sunday at 8:00 pm with a live virtual show of Mulberry. One of the notable events this week is a meeting with the British-Turkish-Cypriot designer Hussein Chalayan. A dialogue with Dylan Jones, who is the editor-in-chief of GQ Magazine and the head of the British Fashion Council.
Other events this week include video recording of more than 20 emerging British designers as well as digital presentations of designers who have been able to prove themselves in the current scene of the British fashion, such as Lou Dalton, Preen, Charles Jeffrey Loverboy and Bianca Saunders. But we will also witness the absence of a group of the most prominent and prestigious British role, such as Burberry, which has recently presented mixed groups during women's fashion weeks or the brand Jonathan Anderson, who used to perform in Paris. Burberry plans to organize a mixed show next September that combines real and virtual features and can be presented with or without an audience.
The British Fashion Council has decided to divide this 72-hour program this week into 3 sections: "London Fashion Week Program", "Designers and Features", and "Exploration", which will include a dialogue between the editor of Vogue magazine, in its British edition, Edward Ininfall and the city's mayor. New York Sadik Khan about systematic racism. To keep pace with the London Fashion Week, the famous French Gallery Galeries Lafayette will invite 10 British designers to display their designs, and a virtual play will be presented to accompany the first digital fashion week in the British capital.
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